Over the next five years, Mitsubishi plans to focus its American lineup on crossovers and SUVs and offer a wider variety of them, according to Mitsubishi CEO Osamu Masuko in his recent interview with Automotive News.
Crossovers and SUVs like the Mitsubishi Outlander and Outlander Sport are Mitsubishi’s best-selling vehicles in the US, so they hope to bring in more SUV and crossover buyers with more options. Mitsubishi will attempt to fill holes in its utility lineup as well as totally redesigning the Mitsubishi Outlander sometime in 2017 or 2018 and the Outlander Sport around 2019.
Once it closes its only US manufacturing plant and all vehicles will again be built in Japan, Mitsubishi will give limited resources to a compact lineup, replacing the Lancer sedan and tiny electric iMiEV with three electric crossovers and a compact, coupe-styled crossover. Mitsubishi also plans to open offices in Washington, D.C., and California for advanced technology.
Upcoming Mitsubishi models in the works for the US include a PHEV version of the Outlander and the overhauled subcompact Mirage that debuted at the Los Angeles Auto Show in November.