This year, Mitsubishi added a brand new model to its lineup: the 2017 Mitsubishi Mirage G4. With this model, Mitsubishi takes the popular Mirage hatchback and turns it into a fuel-efficient sedan with an engaging drive.
As a way to let people try the Mirage G4 without even leaving home, Mitsubishi has released a unique online Night Drive experience. Users will use both their laptop and smartphone to create a two-screen interactive adventure.
“The Mirage G4 offers consumers a package that is unmatched in the industry – with up to 42 highway MPG, best-in-class legroom, and of course our 10-year, 100,000-mile Powertrain Limited Warranty – all starting under $14,000,” said Francine Harsini, senior director, Marketing, MMNA. “Our Night Drive campaign is a fitting way to launch this vehicle with the opportunity for our target audience to engage with the car through their smartphones.”
In the Night Drive, users will enter a unique URL and then take control of an interactive film. They can then use intuitive controls on their smartphone to navigate the Mirage G4 through various night scenes. Users will get to try out features like the rearview camera, Hill Star Assist, and see how many miles per gallon they can get.
At the end of fun, the driver gets a personality type, such as Wallet Watcher, Mirage Master, or Learner’s Permit.
To experience the 2017 Mitsubishi Mirage G4 in reality, stop by El Cajon Mitsubishi today!