If there’s one automaker that truly knows how to celebrate its 100th anniversary in the industry, it’s Mitsubishi. The Japanese automaker is kicking off its birthday bash by recreating the original Mitsubishi Model A. Partnering with West Coast Customs for the project, the new Model A will feature hybrid-electric technology found in the current Outlander PHEV.
The first Mitsubishi Model A hit the market in 1917. In 1921, 20 units were sold amid fierce, cheaper competition from American imports, and the brand backed out of the car segment. Fortunately, the automotive industry hadn’t seen the last of Mitsubishi. The brand rose again as a truck producer in 1930. It wasn’t until 1983 that Mitsubishi launched its own distribution network in the United States.
The new and improved Model A will stick with the original 1917 design, but make use of new technologies. The 2.0-liter gas four-cylinder engine will come paired with two electric motors as well as the Super All-Wheel Control system. Once completed, the Model A will be the subject of the television show “Inside West Coast Customs” and make its public debut at the Los Angeles Auto Show.