The recent solar eclipse on August 21 was quite the anomaly, and Mitsubishi couldn’t help but think that the new 2018 Eclipse Cross design was destined to be released. Mitsubishi is well known for its classic Eclipse model, but the car disappeared for a few years before reappearing as a crossover this year just in time for one of the most memorable cosmic events of the recent past.
According to Mitsubishi, the 2018 Eclipse Cross design is based on a new crossover concept. It measures roughly 173 inches overall, and it comes with a 1.5-liter engine under the hood. In celebration of the recent eclipse and the new Eclipse CUV, Mitsubishi flew 10 people from different countries to Salem, Oregon to help live stream the event for everyone to get a first-hand look. These viewers were also invited to see the production of the Eclipse Cross.
“It was an unprecedented marketing opportunity that we just couldn’t let pass us by,” said Francine Harsini, senior director, marketing, MMNA. “It’s a big year for us at Mitsubishi Motors, and to kick off the campaign for the all-new Eclipse Cross CUV by successfully capturing content beneath a total eclipse of the sun was monumental.”
The Eclipse Cross made its television debut on “Good Morning America” in Times Square in New York City on the day of the eclipse. Though it won’t go on sale until early 2018, we at El Cajon Mitsubishi can’t wait to see this new crossover design.