Mitsubishi has focused on developing its crossover and SUV lineup in the United States for the past few years. Around the world, however, the Japanese automaker has turned its attention to the new Mitsubishi Triton. The one-ton pickup truck will launch in numerous markets, but the United States isn’t on the list. Could the Mitsubishi Triton eventually come to North America?
The Mitsubishi Triton officially went on sale in Thailand in November. With 40 years of production under its belt, the pickup will make its way to more than 150 countries around the world. The Middle East, Latin America, Europe, and Africa are all on the list. Of all the countries and regions on the list, North America is unfortunately not among them.
The new Mitsubishi Triton features sculpted character lines and wheel flares that emphasize the truck’s aggressive. Off-road performance improvements with two four-wheel drive systems optimize capability. Both four-wheel drive systems include driving modes for handling gravel, mud, snow, sand, and rock.
On top of its aggressive design and performance, the Mitsubishi Triton includes top safety systems. Forward Collision Mitigation, Rear Cross Traffic Alert, and Blind Spot Warning are all on the list, popular features already in most of the vehicles we sell currently at El Cajon Mitsubishi.
Mitsubishi is aiming high with the new Triton pickup. The automaker’s goal is to sell 180,000 units in the current sales year. If successful, Mitsubishi may very well change its mind about where to sell the Triton and we could see a new challenger in the North American truck segment.