Some people just can’t get enough of the new Mitsubishi Mirage, which is why the IHS recognized the model as having the highest model loyalty in its segment. Whether it’s the great fuel economy, incredible performance, or stylish design, Mitsubishi customer loyalty is better than ever.
The IHS Automotive group recognizes the model which is bought or leased over and over again by the same customers, according to Mitsubishi. So what makes the Mirage so great? Well, the things customers liked most were the affordability, fuel economy, and safety features. The Mirage is one of the most affordable new models on the market, gets 37 mpg city/44 mpg highway, and received a 4-star Overall Vehicle Score from the National Highway Traffic Safety Administration.
“Mitsubishi Motors has experienced growing customer loyalty across our entire model lineup through the years, and this award demonstrates that we are successfully retaining our current customers while simultaneously introducing new consumers to the brand,” said Don Swearingen, Executive VP of MMNA.
The incredible features on new models make Mitsubishi an easy choice for most drivers. No matter what you’re looking for, you can find it in the new lineup.